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[Lulu Jr.] Improved Product Page
Lulu, an online leader in print-on-demand publishing, wanted to improve conversion to key areas of there website -- including the product page.
I redesigned their product page to include the following enhancements:
-a clear value proposition
-easy-to-read product descriptions
-a singular call-to-action
-user testimonials
The result was an increase in "Add to cart" conversions by 161%
